SEO & AI Professional
I help brands nail search and AI
Over twenty years of SEO, ecommerce and growth for some of the largest brands in the world. Now building the tooling and strategy that wins with AI too.
- Years in search
- 20
- Team size led
- Up to 40
- Revenue owned
- $100M
In short
I lead strategy and capabilities at Intrepid Digital. Analytics, data science, AI, proprietary tooling and enterprise level SEO strategy. The principles of SEO hasn’t changed in many years: content has to be crawlable, indexed and ranked, whether the surface is traditional search or a generative model.
Writing
Latest thoughts
Is prompt injection the new keyword stuffing? Actually, it's a lot worse than that
A thought on old school keyword stuffing, prompt injection and how it's already being sold as a growth hack.
Share of voice is moving into the answer box
AI search doesn't rank ten blue links, it synthesises one answer. Here's how I think about winning visibility when the SERP becomes a sentence.
Build the boring tool that saves time
The most useful SEO tools aren't clever. They remove a repetitive, error-prone task you do regularly. Here's how I decide what to build.
Brands I’ve worked with
- Expedia
- Cheapflights
- Momondo
- eDreams
- Opodo
- Go Voyages
- Liligo
- Travellink
- Skyscanner
- SKIMS
- Allbirds
- Chemical Guys
- AG1
- Betting.com
- ellesse
- Speedo
- BERGHAUS
- Not On The High Street
- Findmypast
- Angie's List
- Pitchbook
- Mad Collective
- TileBar
- Nanushka
- Compass.com
Stuck on a search problem?
From enterprise SEO to AI search visibility and custom tooling, I work with teams who need more than the usual playbook. Let’s talk.
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