Writing on SEO, AI search, tooling and leading teams by Andrew Smith.https://andrew-smith.net/en-gbhttps://andrew-smith.net/thoughts/share-of-voice-in-ai-search/https://andrew-smith.net/thoughts/share-of-voice-in-ai-search/AI search doesn't rank ten blue links, it synthesises one answer. Here's how I think about winning visibility when the SERP becomes a sentence.Thu, 28 May 2026 00:00:00 GMTai-searchstrategyseohttps://andrew-smith.net/thoughts/building-seo-tools-that-pay-rent/https://andrew-smith.net/thoughts/building-seo-tools-that-pay-rent/The most useful SEO tools aren't clever. They remove a repetitive, error-prone task you do regularly. Here's how I decide what to build.Wed, 15 Apr 2026 00:00:00 GMTtoolingproductivityseo